Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural. That’ll keep pages readable for visitors and avoid search engine penalties from overusing keywords. Internal linking is the practice of adding links to navigate from one page to another within your site. This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer. This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is. It’s typically limited to 160 characters to fit within the preview on search engines, but can sometimes be calculated in megapixels depending on your preferred search engine.

The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Using an SEO digital marketing strategy, you can rank well in search results and attract more organic (free) traffic to your site, meaning people find and click on your content without paid ads.

Backlinks &

• To date, this single piece of content has generated over 35,600 backlinks from 8,400 domains.
• You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals.
• Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content.
• Getting a few SEO fundamentals in place can make a BIG difference to your site’s ranking.

Start with one page and work through each step below based on the content on the page. Businesses often work with web developers or IT professionals to improve their sites’ technical SEO. If you have access to your site’s admin panel, you may be able to make these improvements or fix issues yourself. Start by logging into your website’s admin panel, where you’ll find different options for updating your site’s settings, including metadata and navigation menus.

Michigan Tech Websites

SEO is important because it can help you get free targeted traffic from search engines. Search engines serve billions of users per day and if you want to get a portion of the traffic, your website should appear in the top positions for related searches. The most important SEO tasks involve creating helpful content that will make users happy, promoting your website to gain search engines’ trust, and offering a great user experience.

A robots.txt file can prevent your site from getting crawled and indexed, so check your setup with Google’s free robots.txt tester tool. Practice outreach to connect with publishers in your industry, from news sites to bloggers to industry influencers. Offer value by providing an alternative to a broken link on their site or suggesting a compelling content idea (that you’re willing to write). When using different SEO tools like SEMRush, Ahrefs, and Google Search Console, pay attention to new features or updates to existing features that you can use to improve your SEO marketing efforts. For example, SEMRush offers a Google Chrome extension called PageImprove, allowing you to make quick SEO improvements from your browser. As of November 2022, you can sign up to use PageImprove as a beta tester.

Nevertheless, the work of gaining search engines’ attention was already known by that time. In the unregulated landscape of SEO’s early years, Web developers were already trading and selling links—often en masse—to fool search engines into increasing their sites’ SERPs. There are many ways to improve a website’s SERP, some of which are generally approved of by the SEO industry and some of which are denounced as bad SEO Anomaly stewardship.