If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click. Most reputable SEO software for agencies offers free trials or money-back guarantees. Use these periods ruthlessly—set up real client accounts, run actual reports, and get your team’s honest feedback.

Think of SEO tools as your digital magnifying glass and toolkit for your website. They’re not just about providing numbers and graphs; they’re about offering insights and strategies to enhance your website’s visibility and performance. A free version of Screaming Frog lets you crawl up to 500 URLs. The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker.

My personal test of Schemantra (structured data)

When you pair it with basic SEO tools, you’ve got a powerful, affordable content creation system. The SEO Content Marketing Tool by SE Ranking enables a complete SEO content creation lifecycle. If your main reason for looking for an alternative to Surfer SEO is its narrow focus and high price, SE Ranking deserves your attention.

From just one platform.

Or for troubleshooting SEO Anomaly international SEO issues on a client site. This saves me time when I’m trying to understand what makes top-ranking pages successful. If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for. Honestly, I find myself going back and forth between these two tools from time to time.

• It has straightforward pricing models with a focus on essential features to keep costs low.
• The platform’s secret sauce is its ability to condense hours of manual research into a matter of minutes.
• Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other.
• The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price.
• While it won’t replace dedicated SEO platforms entirely, it dramatically speeds up your writing process.

With Diib, you can add high-priority keywords to a monitoring list. It’ll show you those at the top of your keyword reports and let you see their history of performance on the SERP. But the best part is that the tool will also notify you when your rankings change for those keywords. The heads-up lets you take action, like updating the page’s UX or adding new information. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.

Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1. See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites. Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase. Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up.